How Two Story Is Taking Over Office Efficiency Analytics


While you run a enterprise, you need as many excessive performers as you may get. The issue is, absent efficiency analytics, it may be arduous to find out the precise attributes that make some staff stand out.

Positive, you possibly can see that one particular person is available in early and stays late. And you realize that one other particular person has unbelievable gross sales conversions. But you possibly can’t fairly pinpoint all their contributions. And you realize should you might, you’d have the ability to rent others like them, assist your present staff attain their fullest potential, and get a aggressive edge in your trade.

That is the place having knowledge and understanding the right way to use it turns out to be useful.

Having the ability to have a look at human office efficiency from a data-driven perspective is a game-changer. Information permits you to see clearly which key efficiency indicators (KPIs) are related when recruiting, upskilling, and retaining group members. Nonetheless, determining the right way to make sense of the proliferation of information at your fingertips can appear overwhelming.

Two Story takes away the confusion and makes it potential to ethically course of, analyze, and interpret knowledge to extract insights and empower the individuals who energy your enterprise.

Two Story: Shaking up the World of Office Efficiency Analytics

Within the space of efficiency analytics, Two Story has arisen from the startup world as a disruptor.

The corporate was based by Licensed Skilled Conduct Analyst and Licensed Forensic Interviewer Kerry Goyette. Goyette began Two Story to leverage synthetic intelligence applied sciences to attach individuals knowledge to enterprise outcomes. He leads the corporate as CEO together with Michael Mueller and Bryce Murray, Ph.D. This cross-functional group brings experience in behavioral science and utilized synthetic intelligence.

Two Story merges behavioral science with AI to assist firms make high quality individuals selections at scale and speed up group efficiency. The corporate’s proprietary eXplainable algorithm is designed to course of disparate datasets and supply insights to assist organizations and their personnel thrive.

Two Story: Making Use of 4 Varieties of Analytics

What’s the key energy past Two Story’s progressive algorithmic answer? It brings collectively 4 main sorts of analytics used for office efficiency evaluations. These embody descriptive analytics, diagnostics analytics, predictive analytics, and prescriptive analytics.

Descriptive analytics are these which might be pretty simple to calculate and establish. As an example, you possibly can most likely see that your gross sales group’s conversions are down for Q2. Although this info is helpful, it doesn’t have any sort of context. You don’t really know why the salespeople’s leads aren’t changing and signing contracts. You possibly can take a guess, however you could be fallacious. That is the place diagnostics analytics can flesh out a fuller image.

Diagnostics analytics have a look at the “why” behind descriptive analytics. Maybe throughout Q2, your gross sales group members got extra subpar than high-quality leads. Consequently, conversions plummeted as a result of your gross sales group was working with insufficient leads.

Now that you realize this, you need to use predictive analytics to look ahead. You would possibly say, “Effectively, if we don’t enhance our lead high quality, our Q3 conversions will proceed to be low.” From that time, you possibly can apply prescriptive analytics to give you an motion to resolve your drawback. On this case, the reply can be to work with advertising to place more cash into sources that generate high-quality leads.

Two Story’s breakthrough efficiency analytics device provides a platform to gather, measure, and analyze numerous knowledge factors just like the aforementioned. As a pacesetter, you possibly can due to this fact use Two Story’s product to get nearer to the “why” of your knowledge. Keep in mind: Information will be deceptively one-sided. Having the ability to dig deeper provides you extra management over how you employ your knowledge to assist your operations and success.

A Two Story Consumer Story

Driving larger affect by digging deeper into human efficiency knowledge was the aim of a profitable Building SaaS firm.

The group employs groups throughout the nation and needed to grasp the right way to make higher hiring selections. Particularly, executives had been concerned about understanding their finest basic managers’ traits and expertise. That method, they may scale their group with excellence.

Two Story decoded the important thing efficiency behaviors of the corporate’s basic managers that had been unfold throughout 115 places. This occurred by means of a deep dive into the monetary efficiency of every basic supervisor. Two Story’s algorithm analyzed greater than 50 behavioral science attributes, designed 70+ totally different machine studying and knowledge fusion methods, and objectively evaluated the contribution of every mannequin for driving monetary efficiency.

The outcomes of the partnership had been compelling. The group was not solely in a position to increase its expertise pool throughout a troublesome labor market however it improved job match and the monetary efficiency amongst its basic managers.

Sooner or later, the group plans to make use of Two Story’s findings to proceed hiring high-performance basic managers. The corporate estimates that basic managers with a minimum of a 67% job match can ship internet earnings 420% above their earlier common.

Teaching and Coaching: A lot Improved With Two Story’s Help

Understanding the “why” behind knowledge and with the ability to rent confidently are simply two advantages behind Two Story.

One other is the power for companies to get extra out of their inside coaching and training applications. As Gartner analysis exhibits, efficient, pragmatic teaching can enhance employee engagement by 40% and reduce the danger of turnover. Two Story makes it potential to know which expertise to concentrate on for optimum worker efficiency and growth.

As an example, you might have the group acquire related evaluation knowledge and your most popular enterprise outcomes. Utilizing AI, the Two Story group might then set benchmarks for every place and pinpoint the profiles of excessive performers. Utilizing these benchmarks as your guides, you might then assemble a novel, sturdy coaching program to advance everybody’s efficiency.

Greater than anything, Two Story is proving that we’re solely starting to faucet into AI’s potentialities and alternatives. We’re a step nearer to with the ability to really optimize human potential at work.

Featured Picture: Yan Krukov; Thanks!

Brad Anderson

Editor In Chief at ReadWrite

Brad is the editor overseeing contributed content material at He beforehand labored as an editor at PayPal and Crunchbase. You’ll be able to attain him at brad at

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